Why over-representing races in hiring marketing is harmful to your company (and how to change it)
Why do companies and institutions misrepresent the image of 'equity' in their marketing?
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Diana Aqra
- Mar 12
- 1 min
Marketing strategies that work, despite the modern media machine
Keeping a human-centered approach is what sets intentional marketing apart from other marketers.
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Diana Aqra
- Aug 15, 2023
- 1 min
User Experience Tip: Sidebars
Incorporating sidebars is a user-centric approach that can significantly improve website navigation. By decluttering main menus and...
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Diana Aqra
- Aug 7, 2023
- 3 min
Why Did Denver Arts & Venues Choose to Undergo a Rebranding Process?
Rebranding Denver Arts & Venues might not be as challenging as one might think, given its rich artistic essence. The assemblage of...
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Diana Aqra
- Jun 16, 2023
- 2 min
Redefining Mental Health Marketing: A Unique Approach
Mental health marketing is transforming, moving away from surface-level strategies and embracing the inherent complexities of human...
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Diana Aqra
- Jun 5, 2023
- 1 min
Representation of Those Who Suffer: Can Media Help?
How do we depict those whom we hope to help? Media representations can help, or hurt.
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Diana Aqra
- May 31, 2023
- 1 min
Awesome Advertising in Colorado: 'Larger Than Life' Total Wine Billboard
I love discovering new and awesome advertising in Colorado! I was driving down Hampden or 85 and spotted this breathtaking billboard....
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Diana Aqra
- Jun 25, 2022
- 1 min
How to Strategically Plan Communications for 1-3 Years
Here's a tool using an Excel spreadsheet to help you prioritize communications needs and meet your strategic goals.
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Diana Aqra
- May 11, 2022
- 1 min
How is Planning Different from Strategy?
At Intentional Marketing and Communications, we first create a plan that meets time, resource, and goal constraints. Recently, I helped a...
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Diana Aqra
- May 8, 2022
- 3 min
Using Your Internal Networks to Boost Your Media Campaign
Boost any marketing campaign with intentional internal communications.
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Diana Aqra
- Jul 21, 2021
- 1 min
Awesome Advertising in Colorado
Colorado.com's "Do Colorado Right" video campaign wins this week's best media campaign.
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Diana Aqra
- Jun 30, 2021
- 1 min
Quick Branding Tactic
Build trust and leadership for your organization by blogging news every day.
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