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Why over-representing races in hiring marketing is harmful to your company (and how to change it)
Why do companies and institutions misrepresent the image of 'equity' in their marketing?
Diana Aqra
Jun 20, 20242 min read
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Marketing strategies that work, despite the modern media machine
Keeping a human-centered approach is what sets intentional marketing apart from other marketers.
Diana Aqra
Mar 12, 20241 min read
19 views
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User Experience Tip: Sidebars
Incorporating sidebars is a user-centric approach that can significantly improve website navigation. By decluttering main menus and...
Diana Aqra
Aug 15, 20231 min read
11 views
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Why Did Denver Arts & Venues Choose to Undergo a Rebranding Process?
Rebranding Denver Arts & Venues might not be as challenging as one might think, given its rich artistic essence. The assemblage of...
Diana Aqra
Aug 7, 20233 min read
12 views
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Redefining Mental Health Marketing: A Unique Approach
Mental health marketing is transforming, moving away from surface-level strategies and embracing the inherent complexities of human...
Diana Aqra
Jun 16, 20232 min read
35 views
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Representation of Those Who Suffer: Can Media Help?
How do we depict those whom we hope to help? Media representations can help, or hurt.
Diana Aqra
Jun 5, 20231 min read
39 views
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Awesome Advertising in Colorado: 'Larger Than Life' Total Wine Billboard
I love discovering new and awesome advertising in Colorado! I was driving down Hampden or 85 and spotted this breathtaking billboard....
Diana Aqra
May 31, 20231 min read
14 views
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How to Strategically Plan Communications for 1-3 Years
Here's a tool using an Excel spreadsheet to help you prioritize communications needs and meet your strategic goals.
Diana Aqra
Jun 25, 20221 min read
17 views
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How is Planning Different from Strategy?
At Intentional Marketing and Communications, we first create a plan that meets time, resource, and goal constraints. Recently, I helped a...
Diana Aqra
May 11, 20221 min read
21 views
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Using Your Internal Networks to Boost Your Media Campaign
Boost any marketing campaign with intentional internal communications.
Diana Aqra
May 8, 20223 min read
30 views
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Awesome Advertising in Colorado
Colorado.com's "Do Colorado Right" video campaign wins this week's best media campaign.
Diana Aqra
Jul 21, 20211 min read
38 views
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Quick Branding Tactic
Build trust and leadership for your organization by blogging news every day.
Diana Aqra
Jun 30, 20211 min read
29 views
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